It's still going to work the same way", my exasperated husband hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding items, I sure fell for it. I am entitled to fall for great packaging, I have a prevailing right to be human.
But they are so quite ... the product packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design packages and made a run for the counter with them with my yelling kids and exasperated hubby following me in slow motion. It was certainly a 'die-hard' moment. You know, when the hero is escaping from a bunch of wild bad men with gatling gun, and they're shooting at your feet or something ... and there's a surge behind you ... and whatever happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. If I didn't like the product packaging designs so much, I would discover it humorous enough. I am dead serious. In fact, I enjoyed the packaging designs a lot, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'should keep for reference' clear folder. I don't keep a great deal of things in there because I am quite selective about the designs that I like, however these product packaging designs made the cut. They certainly did.
You see, this is the example that happens when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much loan on the packaging?" Maybe you're likewise believing that the cash needs to go towards developing much better quality products ... for faster shipment alternatives ... or maybe the cash needs to go towards spending prospective clients to expensive dinners in Italian dining establishments. It's your call, actually.
This is what I have to tell you, as a graphic designer and consumer. The more effort you put into creating your product packaging, more consumers will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notice of your packaging, your opportunity of getting them to buy your product boosts? Precisely.
And without an electrifying product packaging, consumers are going to walk past the heaps and heaps of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good commercial packaging machine.
Think of it!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I enjoyed the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there because I am pretty selective about the styles that I like, however these product packaging designs made the cut. The more effort you put into designing your product packaging, more consumers will take an appearance and website stop at your packaging or what's inside the packaging get more info machinery industry.